Privacy Policy

Person responsible for data processing:

EGA TRADE LTD

71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

info@egacollection.com

We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the processing of your data.

1. ACCESS DATA AND HOSTING

You can visit our website without providing any personal information. Each time a website is called up, the web server automatically records a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the provider making the request (access data) and documents the call. These access data are evaluated solely for the purpose of ensuring the smooth operation of the site and improving our offer. This serves to protect our overriding legitimate interests in the correct presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 sentence f GDPR. All access data will be deleted no later than seven days after the end of your visit to the site.

HOSTING

The hosting and display services of the website are partly provided by our service providers as part of the processing on our behalf. Unless otherwise stated in this data protection declaration, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are located and/or use servers in the USA and other countries outside the EU and EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on the standard data protection provisions of the European Commission.

Our service providers are located and/or use servers in countries outside the EU and EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on the standard data protection provisions of the European Commission.

Our service providers are located and/or use servers in the following countries where the European Commission has determined an adequate level of data protection: Canada

2. DATA PROCESSING FOR CONTRACT MANAGEMENT AND COMMUNICATION

2.1 DATA PROCESSING FOR CONTRACT MANAGEMENT

For the purpose of contract processing in accordance with Article 6 Paragraph 1 Sentence 1 letter b GDPR, we collect personal data if you provide it to us voluntarily as part of your order. Mandatory fields are marked as such because in these cases we need the data to process the contract and cannot send the order without submitting it. Which data is collected can be seen in the relevant entry forms.

Further information on the processing of your data, in particular the transfer to our service providers for ordering, payment and shipping, can be found in the following sections of this data protection declaration. After the conclusion of the contract, your data will be restricted for further processing and deleted after the tax and commercial retention periods in accordance with Article 6 Paragraph 1 Sentence 1 lit. c GDPR, unless you have expressly consented to the further use of your data. In accordance with Article 6 Paragraph 1 Sentence 1 lit. a DSGVO, we reserve the right or reserve the right to use the data beyond this, as permitted by law and of which we inform you in this declaration.

2.2 CUSTOMER ACCOUNT

We collect personal data if you provide it to us voluntarily when opening a customer account. Mandatory fields are marked as such because in these cases we need the data to open the customer account and you cannot complete the account opening process without providing it. Which data is collected can be seen from the relevant login forms. We use the data you provide to process the Contract and to process your inquiries in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR. Deletion of your customer account is possible at any time and can be done by sending a message to the contact option described in this data protection declaration or by using a function in the customer account provided for this purpose. After deletion of your customer account, your data will be deleted unless you have expressly consented to the further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit., which we inform you about in this notice.

2.3 CONTACT

As part of customer communication, when contacting us (e.g. . . . Mandatory fields are marked as such because in these cases we need data to process your communication. Which data is collected can be seen from the relevant entry forms. Once your request has been fully processed, your data will be deleted unless you expressly consent to the further use of your data in accordance with Article 6 Paragraph 1 Sentence 1, to which we inform you in this notice.

3. DATA PROCESSING FOR SHIPPING PURPOSES

We pass on your data to the shipping service provider commissioned with the delivery in order to fulfil the contract in accordance with Article 6 Paragraph 1 Sentence 1 lit. b GDPR, insofar as this is necessary for the delivery of the ordered goods.

The same applies to data transfers to our manufacturers or wholesalers if they take over the shipping for us (drop shipping). These are regarded as shipping service providers within the meaning of this data protection declaration.

Our service providers are located and/or use servers in the following countries: China

There is no adequacy decision by the European Commission for these countries. Our cooperation with you is based on the following guarantees: European Commission standard data protection clauses

4. DATA PROCESSING FOR PAYMENT PROCESSING

When processing payments in our online store, we work with the following partners: technical service providers, banks, payment service providers.

4.1 DATA PROCESSING FOR TRANSACTION PROCESSING

Depending on the selected payment method, we transmit the data necessary for the processing of the payment transaction to our technical service providers who work for us within the framework of the order processing or to commissioned credit institutions or to the selected payment service provider , insofar as this is necessary for the processing of the payment. This serves the fulfilment of the contract in accordance with Article 6 (1) sentence 1 lit. b GDPR. In some cases, payment service providers collect the data necessary for the processing of the payment, for example on their own website or through technical integration in the order process. In this context, the relevant payment service provider

the data protection declaration applies.

If you have any questions about our payment processing partners and the basis of our cooperation with them, please use the contact options described in this data protection declaration.

4.2 DATA PROCESSING FOR THE PURPOSES OF FRAUD PREVENTION AND OPTIMIZATION OF OUR PAYMENT PROCESSES

We may provide our service providers with additional data, which they use together with the data required to process the payment as our processors to prevent fraud and optimize our payment processes (e.g. invoicing, processing of disputed payments, accounting support). In accordance with Article 6 Paragraph 1 Sentence 1 Letter f GDPR, this serves to protect our legitimate interests in fraud protection and efficient payment management, which prevail in the context of the weighing of interests.

4.3 IDENTITY AND CREDIT CHECK WHEN CHOOSING KLARNA PAYMENT SERVICES

Buy account via Klarna

If you decide to use the payment services of Klarna Bank AB (publ.), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter referred to as Klarna), we ask for your consent in accordance with Article 6 Paragraph 1 S. 1 lit. DSGVO, which allows us to transmit the data necessary for payment processing and the identity and credit check to Klarna. In Germany, the credit institutions specified in Klarna's data protection declaration [https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy] may be used for identity and credit checks. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the contact option specified in this data protection declaration. As a result, we may no longer be able to offer you certain payment options. You can also revoke your consent to this use of personal data at any time by contacting Klarna.

5. ADVERTISING BY E-MAIL

5.1 REGISTERED E-MAIL NEWSLETTER

If you register for our newsletter, we use the data required for this or provided by you separately to send you our e-mail newsletter regularly on the basis of your consent in accordance with Article 6 Paragraph 1 Sentence 1 lit. Unsubscribing from the newsletter is possible at any time and can be done by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After canceling your subscription, we will delete your e-mail address from the list of recipients, unless you have expressly consented to the further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 lit as permitted by law and we have informed you in this statement.

5.2 NEWSLETTER DISTRIBUTION

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

Our service providers are based and/or use servers in the USA. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on the standard data protection provisions of the European Commission.

6. COOKIES AND OTHER TECHNOLOGIES

GENERAL INFORMATION

We use technologies, including cookies, on various pages to make our website attractive and to enable the use of certain functions. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted after the browser session ends, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies).

We use technologies that are strictly necessary for the use of certain functions of our website (e.g. shopping cart function). These technologies collect and process the IP address, time of visit, device and browser information and information about your use of our website (e.g. information about the contents of the shopping cart). In the context of weighing the interests, this serves the overriding legitimate interests in an optimized presentation of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR.

We also use technologies to fulfil legal obligations to which we are subject (for example, to be able to prove that you have consented to the processing of your personal data) and also for web analytics and online marketing. Further information on this, including the relevant legal basis for data processing, can be found in the following sections of this data protection declaration.

You can find the cookie settings for your browser under the following links: Microsoft Edge™ [https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies] / Safari™ [https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14] / Chrome™ [https://support.google.com/chrome/answer/95647?hl=de&hlrm=en] / Firefox™ [https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies] / Opera™ [https://help.opera.com/de/latest/web -preferences/#cookies]

If you have given your consent to the use of technologies pursuant to Article 6 (1) sentence 1 (a) GDPR, you can revoke your consent at any time by sending a message to the contact option described in the data protection declaration.

7. USE OF COOKIES AND OTHER TECHNOLOGIES FOR WEB ANALYSIS AND ADVERTISING PURPOSES

If you have given your consent in accordance with Article 6 Paragraph 1 Sentence 1 (a) GDPR, we use the following cookies and other third-party technologies on our website. The data collected in this context will be deleted after we have ceased using the relevant technology. You can revoke your consent at any time with effect for the future. You can find more information about your revocation options under "Cookies and other technologies". For more information, including how we work with each vendor, see each technology. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.

7.1 USE OF GOOGLE SERVICES FOR WEB ANALYSIS AND ADVERTISING PURPOSES

We use the following technologies provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information collected automatically by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on the standard data protection provisions of the European Commission. If your IP address is collected via Google technologies, IP anonymization is activated and shortened before being stored on Google servers. Only in exceptional cases will the full IP address be sent to a Google server and shortened there. Unless otherwise stated for individual technologies, data processing takes place on the basis of an agreement concluded between the jointly responsible persons for the relevant technology in accordance with Article 26 DSGVO. Further information on data processing by Google can be found in Google's data protection information [https://policies.google.com/privacy?hl=de].

For website analysis purposes, data (IP address, time of visit, device and browser information as well as information about your use of our website) is automatically collected and stored by Google Analytics, and this data is used to create user profiles. pseudonyms. Cookies may be used. In principle, your IP address will not be combined with other Google data. The data is processed by Google on the basis of a contract for order processing.

To optimize the marketing of our website, we have activated the data sharing settings for "Google products and services". This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The publication of data to Google as part of these data publication settings is based on an additional agreement between the controllers. We have no influence on the subsequent data processing by Google.

YOUTUBE VIDEO ADD-ON

In order to integrate third-party content, data (IP address, time of visit, device and browser information) is collected in the extended data protection mode that we use via the YouTube video plug-in, transmitted to Google and subsequently processed by Google, but only when playing a video.

7.2 USE OF FACEBOOK SERVICES FOR WEB ANALYSIS AND ADVERTISING PURPOSES

FACEBOOK PIXEL USE

We use the Facebook pixel as part of the technologies of Facebook Ireland Ltd described below [https://de-de.facebook.com/facebookdublin/]., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). With the Facebook pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) is automatically collected and stored, from which user profiles are created from pseudonyms. As part of the so-called extended data comparison, hashing information with which individuals can be identified (e.g. names, e-mail addresses and telephone numbers) is also collected and stored for comparison purposes. For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which enables your browser to be automatically recognized when you visit other websites via a pseudonymous cookie ID. Facebook will combine this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising.

The information automatically collected by Facebook technologies about your use of our website is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. If we are responsible for data transfers to the USA, our cooperation is based on the standard data protection provisions of the European Commission. Further information on data processing by Facebook can be found in Facebook's data protection information [https://de-de.facebook.com/policy.php].

FACEBOOK ANALYSIS

As part of Facebook Analytics, statistics on visitor activity on our website are generated from data collected by the Facebook pixel about your use of our website. Data processing takes place on the basis of an agreement by Facebook for order processing. Your analysis serves the optimal presentation and marketing of our website.

We use Facebook Ads to promote this website on Facebook and other platforms. We determine the parameters of the relevant advertising campaign. Facebook is responsible for the exact implementation, in particular the decision regarding the placement of advertisements with individual users. Unless otherwise stated for individual technologies, data processing is based on an agreement between joint controllers pursuant to Article 26 GDPR. Joint responsibility is limited to the collection and transmission of data to Facebook Ireland. Subsequent data processing by Facebook Ireland is excluded.

Based on statistics generated by Facebook Pixel about visitor activity on our website, we perform group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the relevant target group. As part of the extended data comparison (see above) carried out to determine the relevant target group, Facebook acts as our processor.

Based on the pseudonymous cookie ID set by the Facebook pixel and the data collected about your usage behavior on our website, we run personalised advertising through Facebook pixel remarketing.

If you came to our website via an ad from Facebook Ads, we use Facebook Pixel Conversions to measure your subsequent usage behavior for web analytics and event tracking. The data is processed by Facebook on the basis of an agreement for order processing.

8. SOCIAL MEDIA

8.1 SOCIAL PLUGINS FROM FACEBOOK, INSTAGRAM

Our website uses social buttons from social networks. These are integrated into the page only as HTML links, so that when our website is opened, no connection is established to the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window in your browser. Here you can click on the Like or Share button, for example.

8.2 OUR ONLINE PRESENCE ON FACEBOOK, INSTAGRAM, YOUTUBE

If you have given your consent to the relevant social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit, it will be automatically collected and stored for advertising purposes, for which usage profiles are created using pseudonyms. These can be used, for example, to place advertising on and off the platforms that probably correspond to your interests. Cookies are generally used for this. For detailed information on the processing and use of data by the relevant social media operator, as well as a contact option and your rights in this regard and the setting of options for the protection of your privacy, please refer to the data protection notices of the providers linked below. If you still need help with this, you can contact us

Facebook [https://www.facebook.com/about/privacy/] is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). The online presence on Facebook is usually transmitted to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection provisions of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between joint controllers pursuant to Article 26 GDPR. Further information (Information on Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

Instagram [https://help.instagram.com/519522125107875] is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland ("Facebook Ireland"). Your use of our online presence on Instagram will generally be transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on standard data protection provisions of the European Commission. When visiting an Instagram fan page, data processing is based on an agreement between joint controllers pursuant to Article 26 GDPR. Further information (Information about Insights data) can be found here [https://www.facebook.com/legal/terms/information_about_page_insights_data].

YouTube [https://policies.google.com/privacy?hl=de] is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The information automatically collected by Google about your use of our online presence on YouTube is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation with them is based on the standard data protection provisions of the European Commission.

9. HOW TO CONTACT US AND YOUR RIGHTS

9.1 YOUR RIGHTS

As a data owner, you have the following rights:

* The right to request information about your personal data processed by us within the scope specified therein, in accordance with Article 15 of the GDPR;

* The right to immediately request the rectification of inaccurate or incomplete personal data stored by us, in accordance with Article 16 GDPR;

* In accordance with Article 17 GDPR, the right to request the deletion of your personal data stored by us, as long as it is not further processed

* exercising the right to freedom of expression and information;

* to comply with a legal obligation;

* for public benefit reasons or

* necessary to assert, exercise or defend legal claims;

* According to Article 18 DSGVO

The right to request the restriction of the processing of your personal data within the scope of

* the accuracy of the data is disputed by you;

* the processing is unlawful but you oppose its erasure;

* we no longer need the data, but you need it to assert, exercise or defend legal claims; or

* You have objected to the processing in accordance with Article 21 GDPR;

* According to Article.20 GDPR, you have the right to receive the personal data you have provided to us in a structured, common and machine-readable format or to request their transmission to another person responsible;

* Right to lodge a complaint with a supervisory authority in accordance with Article 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work or at our company headquarters.

Right to object

To the extent that we process personal data to protect our legitimate interests, which are overridden by your interests, as described above, you may object to this processing with effect for the future. If the processing is for direct marketing purposes, you may exercise this right at any time, as described above. If the processing is for other purposes, you have the right to object only if there are reasons arising from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate legitimate grounds for the processing that outweigh your interests, rights and freedoms, or where the processing is necessary for the claim, exercise or defence of legal claims.

This does not apply if the processing is for direct marketing purposes. We will then no longer process your personal data for this purpose.

9.2 COMMUNICATION OPTIONS

If you have any questions regarding the collection, processing or use of your personal data, the correction of information, the restriction or deletion of data and the withdrawal of consent given or the objection to a particular data use, please contact us directly using the contact address details in our imprint.